HGL has been in the licensing business for over 20 years. We specialize in sports licensing and owned many notable licenses including the World Cup USA 1994 and 1998 license for Europe, the Middle East and Africa, as well as the worldwide license for Steffi Graf casual wear – a line of unique sportswear which we personally designed. Additionally, HGL was the licensing agent for BMH’s line of Super Car Brands.

HGL is best known for its watch licensing of brands including Disney, Mattel and D.C. Comics.

 

We list below the portfolio of some  licenses done to date:

Bonehead

The license with attitude. No longer do young kids have to tolerate the sweet mice or birds of yesteryear.
You can now get down and be cool. Join Bonehead who's so loveable and "bad to the bone". Then meet Street
Sister, Soul Sister, Kukee Sister and Digger Dog - the fun family. Join the exciting world of Bonehead.


Noddy

The cute little boy is back with "Toyland" and its new animation and vivid colors - HGL, the Asian licensee has
successfully sold Noddy everywhere including Japan, Australia and even India.

 


Barbie

The all American Blond-eye beauty is loved by girls everywhere. HGL had designed the most innovative watches
ever created for their Barbie licenses (both worldwide and for Asia) and authorized agents/licensees still call on them
for their help in developing their new lines.  



World Cup

HGL - The sports licensing specialist has manufactured and designed for 2 world cups to date. With its innovative
designs, sourcing and manufacturing expertise, HGL is best known for producing over 1600 different products for
World Cup USA '94. HGL remains your only sporting license source in Asia.

 



Steffi Graf the Tennis Wonder

In 1994, the David Harilela Group (DHG), the sports licensing specialists, secured through their subsidiary Harilela's Ltd. (now renamed as Avisha Ltd.) the worldwide exclusive rights to be the licensee for Steffi Graf Casual Apparel for 3 years. This was no small task as DHG had scooped the licensee approval rights for one of the most famous and best tennis players in the World.
DHG designed the line and created for Steffi her famous 'S' logo. The initial line was launched in Berlin in July 18, 1995. Over 100 reporters, media and television people attended the fashion show extravaganza and the event was a major success. The event was carried internationally by major media companies on TV and newspapers such as CNN, USA Today, etc and the event was highlighted on every major German TV channel.
The DHG group had once again pulled another first and had propelled the well known tennis giant from sports into the fashion world. Steffi Graf apparel will remain popular always as Steffi is a highly admired icon worldwide.

 

BMH

 

BMH Car Licensing Territory: Hong Kong and China

BMW - MiNi

MINI COPPER

TRIUMPH

MG

AUSTIN HEALEY

ROVER

AUSTIN

RILEY

MORRIS

WOLSELLEY

TIME WARNER SPORTS
MERCHANDISING

DISNEY CONSUMER PRODUCTS
STANDARD CHARACTERS

FILM STUDIO CHARACTERS

Noddy Licensee
ENID BLYTON (ASIA) PTE Ltd.
NODDY

PAN MACMILLAN
BONEHEAD
Agents & Licensee

SESAME STREET

LOONEY TUNES
DC COMICS - Batman
MERCHANDISING MUNCHEN
LCI - EUROPE
NINTENDO
MATTEL
STEFFI GRAF APPAREL
LICENSEE
* Harilela (George) Limited acknowledges all rights of the license holder depicted.
** All brands shown here are the exclusive property of the respective brand holders and the depictions are merely to serve as a demonstration for the representative industries.